Meet the CommerceTV Team
Retail Media, Streaming TV & Performance Marketing Experts.
CommerceTV was built by a team with decades of experience across retail media, ecommerce, television and performance marketing, including leadership experience at eBay Ads, Walmart Connect, Connexity, CBS, Yahoo and Snapchat.
We’ve managed more than $200 million in advertiser spend, helping brands reach new customers and turn media investment into measurable sales. Today, we’re bringing that experience together with AI-powered creative, commerce audiences and streaming TV to help consumer brands drive incremental growth across Amazon, Walmart, Shopify and other top marketplaces.
Our mission is simple: make TV advertising more accessible, measurable and accountable to commerce.
Paul Valker
Paul founded CommerceTV around a simple belief: retail media shouldn’t stop at the digital shelf. After 20+ years in performance TV, ecommerce and retail media at Eicoff DRTV, eBay Advertising, Walmart Connect and Connexity, he saw an opportunity to bring commerce audiences, measurement and accountability to streaming TV.
Having managed more than $200 million in advertiser spend, Paul leads CommerceTV’s strategy across media, AI creative, audience targeting and measurement — with one goal: help brands reach new customers and drive measurable incremental sales at retail.
Founder & President
Erica Valker
Erica leads sales and account management at CommerceTV, working directly with brands from discovery through campaign strategy, launch and reporting. Her career includes experience at CBS and Emmis Communications, along with building and marketing her own Shopify consumer brand, giving her a unique perspective from both the media and advertiser sides of the business.
Her background spans brand building, digital marketing, demand generation, creative strategy and video production. At CommerceTV, Erica helps brands translate their products and growth objectives into campaigns designed to reach new customers and drive measurable incremental sales.
Founder, Client Services
AI Architect, Creative Director
Jon Valker
Jonathon brings an entrepreneurial and creative background spanning business ownership, film, storytelling and emerging technology. With formal film studies and hands-on experience building and operating businesses, he combines a filmmaker’s eye with an entrepreneur’s understanding of what creative needs to accomplish for a brand.
At CommerceTV, Jon helps shape product stories and productions that feel entertaining and memorable rather than like traditional advertising. Jon is an expert with AI tech OpenAi/Chatgpt, Anthropic/Claude, Perplexity and more.
Sr Motion Graphic Designer
Ali Haider
Ali is a filmmaker, editor and creative technologist whose background spans traditional media production, visual storytelling and emerging AI filmmaking. Ali works with Vyro/ImagineArt and specializes in generative filmmaking, developing cinematic workflows across AI video, image generation, character consistency, camera direction and visual storytelling.
At CommerceTV, he combines traditional production instincts with cutting-edge AI tools to bring product commercial concepts to life with speed, quality, consistency and cinematic polish.
Interested in working with CommerceTV?
Book a quick demo and retail media strategy call with the form below and we’ll respond today.